We believe CSL Blueberry Series have its own strengths and weaknesses after analyzing survey responses and conducted interviews. Below is the SWOT analysis for CSL Blueberry.
Strengths | Weaknesses |
+ All Blueberry smartphones are capable of utilizing dual simcards simultaneously and be on standby for both numbers + Blueberry smartphones are equipped with analog television + Islamic features (azan, kiblat, al-Quran) + The widest network of service centres across Malaysia (21 service centres) + 15 months warranty | - Only two Blueberry models currently have 3G capabilities which greatly hampers internet surfing speed of the other models - Low pixel per inch density screen - No video call feature - Design which imitates other brands - MTK platform mobile OS is inferior to other mobile OS in terms of operability and intuitiveness |
Opportunities | Threats |
• Emerging technologies entices people to obtain newer and more up to date phones • Current events happening can present itself as an opportunity for CSL to market their products such as the World Cup and PC Fair • Economic downturn makes people go for cheaper products rather than high priced ones makes CSL phones an attractive alternative | • Perception from people that CSL is a China made phone and a shameless imitation to Blackberry smartphones • The emergence of other more sophisticated mobile OS which are superior to MTK platform • New competitors competing directly in the budget phone segments such as Amoi, eX-Mobile, and i-Mobile |
