CSL Promo Ad animatics

Choose Smarter Lifestyle animatics

• I choose the Promotional Ad categories for my Audio Visual animatics. As the motion graphic is hard to show the movement and camera angle, I doing the hard way that is animating the CSL Planet.This is the best way to show the icon features pop outs from the planet.

• The CSL Planet was modeled in Cinema 4D, a popular 3D software for motion graphic and animation. This CSL planet was modeled in Low Polygon as for time consuming in creating my animatics.The final Promo Ad should will be in high polygon and more detail than this.

• The flow of my animatics started with a subject playing with his/her Blueberry with a busy street as the background.Then the camera zoom into the Blueberry.The CSL Planet appear and become the medium to show all the features of CSL Blueberry.

• The promotional ad will be supported by narration of telling the CSL Blueberry features in very convincing manner. The copywriting also using the repeating words like affordable,smarter and choice.This is the way to relate it to the CSL tagline-Choose Smarter Lifestyle and to get into consumer mind easily.

The screenshot of the first scene of animatics.The hand and handphone are drawn with Adobe Illustrator

The 3D model was rendered in Sketch and Toon as not too detail because to avoid from client getting confuse with the Final Promo Ad.The cloud is the result of re-editing in After Effects and Photoshop.

• Below is the final animatics for CSL Promo Ad.