What is my BIG IDEA?
- First of all,my big idea is to create CSL Planet (example ads that have been used Little Planet Concept is TV3 and British Gas).I use Little Planet as my big idea because I refer to the tagline, "Choose Smarter Lifestyle".Everyone has their own lifestyle and as if we "living in our own world".The best image to show Lifestyle is the Little Planet.
- For the tagline, I refer Samsung Corby (Color By Samsung) and LG (Life's Good).So I come up with the idea of CSL-Choose Smarter Lifestyle.Smarter Choice means that if you are my target audience which is around 18-28 years,who received monthly income of RM1300-Rm1500, the best choice to get affordable smartphone is CSL Blueberry.This is because it offer you extended 15 month warranty.
- Furthermore CSL Blueberry also has the newest features like 3G connection and social network application that you can get from other competitors like Blackberry or iPhone.The Blueberry phones are very affordable for this target audience.
- The first step to do my minor project is to redesign back the CSL Blueberry logo.The rounded shape actually the combination of CSL wording.Then I model the CSL Planet in LowPoly because as it is more time consuming to create the animatics.The elements on the planet like modern office building and shape are to show the urban lifestyle.
