For my major, I change the tagline from the previous "choose smarter lifestyle" to "the smarter deal". The overall of smarter deal is, the features of new Blueberry that offers to the consumer can compete with other brands. Why need to spend more?
The Approach
The concept that I apply for my booth design is futuristic and smart refer to the tagline "The Smarter Deal". The design elements are more focus to create the futuristic looks. Blue and white tone of color will be used a lot to the booth and graphics design.
Design Process
I inspired my booth design from CSL Blueberry a3000. I took some part of the phone to create overall booth shape. Below is the pictures :-
I mix the concept store with booth. But the main and biggest area would be the booth place.
Floor Plan
Next process is to do the Floor Plan. The Floor plan already have some rough graphic design that I will apply on the booth.
The left and right side of the booth plan
Final Render
Below is the final render of CSL Blueberry booth.
Another view of CSL Blueberry booth
Interactive Model
There are 8 places to focus on my booth that will be the main attraction.Below is the list:-
Outside Booth:-
Information Counter
Lucky Draw Counter
Big Screen Area
Interactive Area
Demo Stage
Smart Concept Store:-
Product Display and Testing Area
Advertisement Wall
Product Purchase Counter
