4.1: Demographics
a.Current Customer and Stakeholders
a.Current Customer and Stakeholders
Age : 21-31
Gender : Male and Female
Education : Undergraduate and Postgraduate
Occupation : White Collar
Income : RM 1600 – RM 2400
Race and Ethnicity : All races
Geographic Location : Urban
4.2: Psychographics
Perception : Smartphone enthusiasts
Learning : Friends, Print Ads, and Magazines, Word of mouth
Motivations and needs : Want the latest smartphone technologies with lower price
Attitude : Thrifty and are not brand conscious
Personality : Bargain hunters
Lifestyle : Tech savvy, busy, modern, on the go, socially connected
4.3: Key People
Executive Manager : Ir. Megat Radzman Megat Khairudin
b. Stakeholder Characteristics
i. Primary/Direct
- Chairman
- Board of Directors
- President / CEO
- Managers
- Employer
- Employees
- Customer
ii. Secondary/Indirect
- Distributors
- Government
- Retailers/Suppliers
- Public
