8.1: Demographics
Age : 18-28
Gender : Male and Female
Education : Undergraduate
Occupation : White Collar
Pocket Money/Income : RM 600-RM 2000
Race and Ethnicity : All races
Geographic Location : Urban
8.2: Psychographics
Perception : Students and fresh graduates
Learning : Friends, Print Ads, and Magazines, Word of mouth
Motivations and needs : Want the latest smartphone technologies with lower price,
Want to follow current trend
Attitude : Thrifty, not brand conscious, likes to keep up to date with
the latest trends
Personality : Bargain hunters, Trendy
Lifestyle : Socially connected lifestyle
