a.Direct Competitors & Competitors
Direct Competitors
i-mobile IE 3250
The i-mobile IE 3250 offers multimedia experience to the user with mp 3/mp 4 player, auto TV tuner, Dual Sim Standy and QWERTY Pad with a reasonable price. Equipped with 2.5 megapixel rear camera, users can enjoy taking photo with your friends or love ones. i-mobile IE 3250 also allow users to access into your social networks such as Friendster or Facebook anytime anywhere with its supported java script web-browser. If users are ongoing and getting bored they can watch TV online with its auto TV Tuner. Up to 1000 phonebook entries, and talk time up to 7 hours, they can also enjoy talking to friends for a long period. Its comfortable QWERTY pad helps tremendously with typing or messaging with friends. IE 3250 has all the smartphone features people nowadays needs.
Exmobile EX T8
Exmobile EX T8 is a brand from China which blatantly copies original Blackberry design and offers many features for a very cheap price. This phone has a QWERTY pad, a sensitive trackball for ease of browsing. Besides that, it offers FM radio tuner and global TV tuner for users entertainment. They can just shake the EX T8 to change TV channel, radio channel, images and music without pressing next or back button. With high definition camera users can take pictures or record videos and share the moments with their close friends.
Ximax Qute
The new Ximax Qute also offers QWERTY pad smartphone with Dual Sim, FM Radio Tuner and Bluetooth. For multimedia entertainment, it plays all kind of MP3,MP4 and midi format. With memory that can support up to 8 gigabytes users can store all their favorite videos and pictures in one single phone. The best part is Ximax Qute has front and rear camera for different experience in taking photos and videos.
Indirect Competitors
Apple iPad
Apple iPad is a magic mixture of netbook and smartphone features which creates a new experience of web browsing, listening music, sharing photos, watching movies and playing games. The sensitive touch screen is very precise, responsive with user's hand movements. The 10 inch LED IPS display would be superbly refreshing to look at. Users can see very detailed pictures and movies on this crisp display. Besides that, they can even enjoy web browsing and reading online newspaper at home. Download more than 200 000+ Apple applications which are very useful for entertainment or work purposes. The thin and light design makes iPad really convenient to bring anywhere.
Sony PSP 3000
Sony introduced their first handheld game console, Playstation Portable or PSP in 2004 while the upgraded version,PSP-3000 was unveiled in October 2008 with better features and specifications. This portable console uses a proprietary optical disc format, Universal Media Disc (UMD) as its main storage. The 333 MHz Sony processor makes PSP 3000 capable of running all applications with ease. Other extraordinary features of this handheld console includes its large viewing screen for better gaming experience and connectivity with other PSPs or Playstation 3. Users can enjoy many games that are offered by Sony which can be easily found at the game stores or just downloaded online from the internet. It is not just a handheld game console; users can also chat with other PSP peers and it even takes pictures with its add-on camera. With memory stick pro duo users can store as many pictures, videos or games inside the PSP-3000. Now users can enjoy the superb converging multimedia capabilities of PSP-3000 anywhere anytime.
Zune HD
Zune HD is the Portable Player from Zune series that was manufactured by Microsoft and was introduced in September 2009. The latest series is the Zune HD which has a sleek design with brushed metal at the back and is very light. Enjoy watching HD movies with Zune 's stunning 3.3-inch glass capacitive multi-touch OLED with 480 x 272 resolution display that surely gives the best video experience in its class. This Zune HD uses Windows CE 6.0 operating system and comes in 16GB and 32GB variety which are enough to store favorite movies and pictures. It is also equipped with Tegra APX 2600, a system that focus on HD video and complex graphics performance .Browse favorites social networking website like Facebook, MySpace while listening to the music. Users can download Zune application or games via Zune Markeplace like Stopwatch, Facebook, Twitter, Calculator, MSN Weather, and Piano .The best part is all the application is free to download. Other features that are included in this all-in-one portable music player are FM/HD radio, Wi-Fi connectivity, USB 2.0 and also HDMI connection.
c.Direct Competitors Product Features
Competitors/Features | i-Mobile IE 3250 | Exmobile EX T8 | Ximax Qute |
Quality | |||
3G Connection | √ | ||
Bluetooh/Wi-Fi/WAP | √ | √ | √ |
Camera | √ | √ | √ |
Branding | √ | √ | |
Range of Choices | √ | √ | √ |
d.Their New Product
Qute is the latest product by Ximax and it is has the newest 3G features with front and back camera which is more advanced than all their direct competitors.
Their target audience would be teenagers or early graduates which have income range between RM 1000 – RM 1600 per month.
With this latest release of Ximax Qute, CSL in response came out with their newest Blueberry Knight which also has the 3G connectivity and also other updated features.
